The AdsTutor Book Intro Call

Free · Interactive · ~5 minutes

How much is your ad account leaking?

These are the exact 27 checks we run on every professional audit across $20M+ in ad spend. Answer honestly — your score updates live, and no email is needed to see it.

Start the Leak Check ↓
0/27 answered Leak score: —
Targeting & Audiences often 30%+ of wasted spend

01 Are you excluding existing customers/converters from cold prospecting campaigns?

02 Is at least one audience truly cold (no warm/retargeting blended in)?

03 Are your lookalikes built from purchasers or high-value leads, not just page visitors?

04 Have you turned off detailed-targeting "expansion" where it dilutes quality?

05 Are audiences large enough (500k+) to let the algorithm optimize?

06 Are you running a dedicated retargeting campaign for site visitors + video viewers?

Budget & Bidding where learning phases go to die

07 Are 80%+ of your dollars on your 1–2 best-performing campaigns (not spread thin)?

08 Is every ad set clearing ~50 conversions/week (above the learning threshold)?

09 If you use cost caps or bid caps — do you actually know your true target CPA?

10 Have you killed ad sets that haven’t converted after spending 2–3× your target CPA?

11 Is your budget consolidated into a few ad sets rather than fragmented across many?

Creative fatigue is silent but expensive

12 Do you have at least 3–5 distinct creative angles live (not minor variations)?

13 Does your hook (first 3 seconds / first line) lead with the customer’s problem?

14 Are you running both video and static so Meta can find the cheaper format?

15 Is there one clear call-to-action in every ad?

16 Have you refreshed creative in the last 14–21 days?

17 Does your ad’s promise match your landing page’s headline (message match)?

Tracking & Measurement the silent killer

18 Is the Meta Pixel installed and verifiably firing on every key page?

19 Is the Conversions API (server-side) set up for post-iOS14 accuracy?

20 Are you optimizing for the real conversion event (purchase/lead), not "view content"?

21 Is your event match quality score above ~6.0 in Events Manager?

22 Are Pixel + CAPI events de-duplicated (no double-counting)?

Landing Page & Offer where clicks convert — or don’t

23 Does your landing page load in under ~2.5s on mobile?

24 Is there one primary CTA above the fold?

25 Is risk reversal (a guarantee) visible near the CTA?

26 Do you show specific social proof (numbers, names) — not generic testimonials?

27 Do you measure landing-page conversion rate, and is it above ~2%?

Start the Leak Check ↓